This blog post is a decoy, but not in the way you think. It’s not clickbait. It’s a reflection on how attention works in the Brussels Bubble and why surprise, ambiguity and curiosity are underrated.

How influencers, lobbyists, NGOs, and institutions drive impact in the digital age

The reality is sobering: 90% of startups fail and nearly two-thirds don’t survive past 10 years - they are missing a key element! MARKETING!

For the past two decades, digital marketing has largely revolved around one rule: if it doesn’t rank on Google, it doesn’t exist. Search Engine Optimization (SEO) became gospel with keywords, backlinks, meta tags and content calendars ruled the marketing universe. But something is shifting. Quietly at first, now rapidly: users are skipping search engines altogether. Instead of Googling, people are asking ChatGPT, Copilot, Gemini, and other AI assistants for direct answers.

In today’s fast-paced and resource-conscious business environment, many companies, especially SMEs, scale-ups or mission-driven organizations, are discovering the benefits of hiring fractional executives to lead key functions.

Nearly every communications expert has been faced with the pressure to make press releases sound like they had been drafted by a team of lawyers, steered by management and polished to perfection by an agency.  It's time to change!

Why the smartest CMOs are investing in both brand and growth marketing and how to make them work together

AI is rapidly changing the way other industries operate and it is no different for marketing!

A clear, effective marketing strategy is effectively your roadmap, guiding each decision and action towards achieving business objectives.

Putting all your passion and information into only a few slides is tough! Discover insights here.

Will chatGPT take over the work done by copywriter today? And should we worry?

As a freelancer you tend to take on quite a few different tasks. It’s a variation that many like and, as a marketer, allows you to...

I consider myself to be pretty lucky when it comes to experience. I started my career as a Public Relations (PR) professional and after...

Marketing has changed significantly over the past ten years, I don't think there is anyone who will argue with that. The advent of...

Whether you are running a large or small business, getting attention from the media will have an impact on your results. But despite the...

The art of storytelling today is increasingly used in management and leadership presentations, customer meetings, for stakeholder engagement

The key challenge is on how you manage the fine line between keeping the creatives on track without hindering the out of the box thinking.