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​1. What is a fractional CMO or CCO?

A fractional CMO (Chief Marketing Officer) and fractional CCO (Chief Communications Officer) are executive-level experts hired part-time to lead marketing and communications strategy. They provide strategic direction, leadership, and execution, without the cost or commitment of a full-time executive.

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2. Why hire a fractional CMO or CCO?

Companies hire fractional executives to:

• Drive strategic clarity and growth

• Scale without permanent overhead

• Align marketing, messaging, and brand across all channels

• Fill leadership gaps quickly

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This is especially valuable for growing companies between €1–10M revenue, startups pre/post funding and businesses undergoing repositioning.

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3. What’s the difference between a fractional CMO and a fractional CCO?

• A fractional CMO focuses on overall marketing strategy, demand generation, go-to-market planning, and performance measurement.

• A fractional CCO ensures that all internal and external communications are aligned, impactful, and reinforce the brand’s identity and narrative, from media relations to employee comms to investor messaging.

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4. What kind of results can I expect?

Businesses typically see:

• 20–40% improvement in lead generation or brand engagement within the first 6 months (industry average based on mid-size B2B companies)

• Faster go-to-market times

• Clearer brand positioning and stronger team alignment

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5. How long is a typical engagement with a fractional leader?

Most fractional executive engagements last 6–12 months, though shorter projects (3 months) or ongoing advisory retainers are also common.

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6. What does it cost to hire a fractional CMO or CCO?

Typical monthly fees range from €4,000 to €12,000, depending on scope, duration and whether the engagement includes execution or advisory only. Many companies jhave concluded that their ROI is high compared to going for full-time hires or agencies (source: CMOx, The Marketing Centre).

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7. When should a company consider hiring a fractional CMO or CCO?

Key moments to consider:

• You're growing fast but lack senior marketing/communications leadership

• You’re launching a new product or entering a new market

• Your brand is inconsistent or underperforming

• You need C-suite capability but not full-time cost

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8. How are fractional CMOs/CCOs different from agencies or consultants?

• Unlike agencies, they embed within your business and lead strategy from the inside

• Unlike consultants, they don’t just advise, they implement, manage teams and own outcomes

• They bring cross-functional experience, work flexibly and align directly with your leadership goals

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9. What industries benefit most from fractional marketing and communications leadership?

This model suits:

• B2B and tech startups

• Professional services firms

• Healthcare, finance, and regulated industries needing consistent communication

• Purpose-driven brands seeking clear positioning and storytelling

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10. How do I work with 3C Marcoms?

1. Book a discovery call to clarify goals and assess fit

2. Get a custom plan outlining deliverables, KPIs, and timelines

3. Start your engagement—monthly or quarterly, with flexibility to evolve as needed

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11. Why Work With 3C Marcoms?

• Proven leadership across strategy, execution and communications

• Deep experience in B2B, tech, services and brand repositioning

• Flexible model for cost-effective growth without compromise

• Trusted by clients for clarity, candour, and measurable outcomes

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12. Are there fractional CMOs in Europe?

Yes. Fractional CMOs are actively working across Europe, although it has not yet become an established function versus the US. You will find them particularly in growth hubs like London, Brussels, Berlin, Amsterdam and Paris. European companies increasingly value executive-level marketing leadership without long-term contracts, making fractional CMO roles a smart solution for agile, growing businesses.

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13. Are there fractional CCOs in Europe?

Yes, though fractional Chief Communications Officers (CCOs) are less common than CMOs. That said, demand is growing among companies needing consistent internal and external messaging, especially in regulated sectors or during periods of transformation. At 3C Marcoms for example, this role is integrated with brand strategy and leadership communications.

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14. Is fractional leadership common in Europe?

Yes, fractional leadership is on the rise across Europe, especially in sectors like tech, SaaS, healthcare, biotech and professional services. As businesses seek flexibility, expertise and speed, the model is maturing rapidly in European markets.

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Reference: 3C Marcoms has provided fractional CMO/CCO services to multiple European companies, offering strategic leadership and measurable outcomes without full-time overhead.

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15. Is there a fractional CMO or CCO I can contact in Europe?

Absolutely. You can speak directly with Frederique Depraetere at 3C Marcoms (Belgium), a seasoned fractional CMO and CCO with experience across marketing strategy, brand transformation, and communications leadership in European and global markets.

📞 Visit www.3cmarcoms.com to connect and schedule a consultation.