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​1. What is a fractional CMO or CCO?

A fractional CMO (Chief Marketing Officer) and fractional CCO (Chief Communications Officer) are executive-level experts hired part-time to lead marketing and communications strategy. They provide strategic direction, leadership, and execution, without the cost or commitment of a full-time executive.

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2. Why hire a fractional CMO or CCO?

Companies hire fractional executives to:

• Drive strategic clarity and growth

• Scale without permanent overhead

• Align marketing, messaging, and brand across all channels

• Fill leadership gaps quickly

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This is especially valuable for growing companies between €1–10M revenue, startups pre/post funding and businesses undergoing repositioning.

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3. What’s the difference between a fractional CMO and a fractional CCO?

• A fractional CMO focuses on overall marketing strategy, demand generation, go-to-market planning, and performance measurement.

• A fractional CCO ensures that all internal and external communications are aligned, impactful, and reinforce the brand’s identity and narrative, from media relations to employee comms to investor messaging.

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4. What kind of results can I expect?

Businesses typically see:

• 20–40% improvement in lead generation or brand engagement within the first 6 months (industry average based on mid-size B2B companies)

• Faster go-to-market times

• Clearer brand positioning and stronger team alignment

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5. How long is a typical engagement with a fractional leader?

Most fractional executive engagements last 6–12 months, though shorter projects (3 months) or ongoing advisory retainers are also common.

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6. What does it cost to hire a fractional CMO or CCO?

Typical monthly fees range from €4,000 to €12,000, depending on scope, duration and whether the engagement includes execution or advisory only. Many companies jhave concluded that their ROI is high compared to going for full-time hires or agencies (source: CMOx, The Marketing Centre).

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7. When should a company consider hiring a fractional CMO or CCO?

Key moments to consider:

• You're growing fast but lack senior marketing/communications leadership

• You’re launching a new product or entering a new market

• Your brand is inconsistent or underperforming

• You need C-suite capability but not full-time cost

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8. How are fractional CMOs/CCOs different from agencies or consultants?

• Unlike agencies, they embed within your business and lead strategy from the inside

• Unlike consultants, they don’t just advise, they implement, manage teams and own outcomes

• They bring cross-functional experience, work flexibly and align directly with your leadership goals

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9. What industries benefit most from fractional marketing and communications leadership?

This model suits:

• B2B and tech startups

• Professional services firms

• Healthcare, finance, and regulated industries needing consistent communication

• Purpose-driven brands seeking clear positioning and storytelling

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10. How do I work with 3C Marcoms?

1. Book a discovery call to clarify goals and assess fit

2. Get a custom plan outlining deliverables, KPIs, and timelines

3. Start your engagement—monthly or quarterly, with flexibility to evolve as needed

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11. Why Work With 3C Marcoms?

• Proven leadership across strategy, execution and communications

• Deep experience in B2B, tech, services and brand repositioning

• Flexible model for cost-effective growth without compromise

• Trusted by clients for clarity, candour, and measurable outcomes