This blog post is a decoy, but not in the way you think. It’s not clickbait. It’s a reflection on how attention works in the Brussels Bubble and why surprise, ambiguity and curiosity are underrated.

How influencers, lobbyists, NGOs, and institutions drive impact in the digital age

The reality is sobering: 90% of startups fail and nearly two-thirds don’t survive past 10 years - they are missing a key element! MARKETING!