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Leads not converting?   
Your marketing engine is missing key parts.

Power your pipeline the smart way

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If your leads aren’t converting, the issue often isn’t sales - it’s your marketing engine. Too many companies invest in tools, ads and automation but neglect the strategic components that truly drive momentum: a clear brand identity, a compelling narrative and a go-to-market strategy that connects. Without these, your pipeline stalls, your story fades and your prospects disengage long before they become customers.

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That’s where I come in. As a Fractional CMO and CCO with over 20 years of international experience, I help innovative companies, from SaaS startups to biotech disruptors and advocacy bodies, build complete, data-driven marketing and communications systems that deliver real results. From brand creation and GTM strategy to digital campaigns and creative storytelling, I fix what’s missing, fine-tune what’s working and power the engine that drives growth.

Who am I?

I’m Frederique Depraetere, a senior marketing and communications strategist offering flexible, high-impact Fractional CMO and CCO services to ambitious businesses that need expert leadership without the full-time overhead. Whether you’re launching a new product, repositioning your brand or struggling to turn interest into revenue, I bring the strategic insight, creative energy and executive-level experience to move the needle.

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I’ve helped build startups from scratch, unlock growth for scaleups and reshape brand narratives for global innovators. My work spans B2B, B2C and B2G, with deep expertise in digital, Fintech, Medtech, SaaS, biotech, mobility and manufacturing. I don’t just advise - I lead, build and deliver.

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I created 3C Marketing & Communications with a clear goal - Creating Customer Commitment. With a clear mission: Creating differentiating, high-impact, and results-driven value, always with the Customer in focus and delivering long-term Commitment through consistent excellence, collaboration and credibility.

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Don’t just take my word for it — see what former clients say below.

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Fractional CMO
Testimonials

TESTIMONIALS

“Fred's drive, creativity, passion and unique insight enabled us to be up and running in a mere three weeks with extensive press coverage, strong social engagement and a website. ”

Jon Fath

CEO Rauva

Services

MY SERVICES

Taking your business to
the next level

Brand identity & definition

Brand clarity fuels marketing power. Let’s build it right.

Go to market strategy

A winning GTM strategy that connects, converts and scales.

Storytelling & narrative development

Cut through the noise with story-driven messaging that resonates.

Creativity/Ideation

Differentiation starts with bold thinking. Let’s spark it.

Demand generation strategy

Fuel demand with strategy that fills your pipeline.

Digital marketing strategy

Digital done right: focused, targeted, and performance-led.

Content strategy & development

From thought leadership to lead gen -  content that works.

Team leadership & coaching

Guiding teams to clarity, confidence and better results.

Internal & external communications

Get noticed through extensive press coverage and drive employee pride in your achievements!

Keep up with the latest free blog posts!

"Growth marketing vs. brand building: It’s time to stop choosing."

Clients

CLIENTS/WORK PAST & PRESENT

Fintech Rauva
Fintecht Fana
Digital Marketing
Automotive
Electronics
Print
Healthcare
Transport SaaS
Automotive
SaaS
Biotech
Automotive
IT
Apps
Animal health

Discover some of my past projects!

Contact

CONTACT

Building Brands, Driving Leads!

Putsebaan 22/1 

3140 Keerbergen 

fdepraetere@3cmarcoms.com

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